Printwear specialist Custom Planet‘s Director and Co-Founder John Armstrong shares his top tips for projecting a professional image – helping you to earn customers’ trust and secure jobs.
As an electrician, one of the most frustrating challenges you might come up against is how difficult it can sometimes be to gain a potential customer’s trust.
Unfortunately, unreliable and unskilled tradespeople damage the industry’s reputation, which has led to 90% of people being wary of hiring a tradesperson.
Projecting a professional image can help, though. To help, I’m going to outline my top tips for looking and acting professionally to show prospective customers that you deserve their trust.
Create a recognisable brand
When you’re looking to build customer trust, one of your first goals should be to build a recognisable brand. This will involve designing a logo and deciding on your branding, which will need to be applied across your company, from your vans to your letterheads.
After a while, people will start to associate the excellent quality of work that you do with your branding. Plus, having a consistent brand will make you seem far more professional, which means new customers will find it far easier to trust you.
A lot of electricians will turn up to work in their own clothes and cars, but this can give off an amateur feel. So, make sure you’re one step ahead of your competition by going all out to project a professional image.
Design a company uniform
Having a uniform is one of the best ways to ensure people get a good impression of your business. Make sure it has your logo on the front, as this will help to reassure your customers when they answer the door. Plus, if you’re wearing your uniform while you’re out and about, your company name and logo might just catch the eye of a passer-by who also needs your services.
Your uniforms don’t have to blow the bank, either. Polo shirts that are embroidered with your logo and some smart trousers will work well. If you tend to work outdoors, branded winter coats or windbreakers can also be a great choice.
Make sure prospective customers can see your reviews
If people can’t find a good electrician by word of mouth, they’ll typically turn to the internet to find someone local. And they’ll look out for honest reviews to make sure that you’re reliable, professional, and good at what you do. So, make sure there’s a way for them to see how people have found your services.
You can offer people the chance to add a review to your own website, or request listings in directories that offer a review feature. Always ask your customers to leave you a review once you’ve finished a job for them. If you’ve done great work, they should be more than happy to, and it could be the difference between getting your next job or not.
Rogue tradespeople have made it difficult for people to trust electricians, but there are some ways you can combat that and project a professional image. Take these tips on board and you’ll be well on your way.