CEF launches priced trade catalogue and website

CEF launches ‘UK’s first’ fully-priced Trade Catalogue

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In an ‘industry-first’, CEF has launched a brand-new, priced trade catalogue and website with more than 26,000 products available.

CEF says the new catalogue, which features everyday value prices on all products is a first for the industry and brings much-needed pricing consistency and transparency to the electrical wholesale market.

With more than 26,000 electrical products available for next day delivery, including cable and wiring accessories, heating and ventilation, lighting and lamps as well as fixings, hand tools and site equipment, the CEF catalogue is the perfect accompaniment to the electrician’s toolkit.

The catalogue also highlights CEF’s lowest priced everyday Trade Essentials and features Smart Home products from the company’s recently launched Get Smart, Get Connected range.

“Traditionally, pricing in the electrical wholesale industry is complicated, time-consuming and inconsistent,” said Andrew Moseley, CEF’s Commercial Director.  “Our new priced trade catalogue is a direct response to customer feedback and part of a wider commitment from CEF to bring pricing transparency and consistency and improve the level of service we offer to our customers.”

In addition to the new catalogue, CEF have also revamped their website to include visible pricing, improved search functionality and guest checkout, allowing them to find and purchase the tools and products they need quickly and easily.

Customers will be able to browse more than 32,000 products online and benefit from being able to check stock availability at their nearest store before they ‘click and collect’ or order for next day delivery at a location convenient to them.

“Our customers are making more value-driven buying decisions and want to buy the products they need as conveniently and as simply as possible,” added Andrew.

“With the new priced catalogue and website, CEF customers will not only benefit from knowing exactly what prices to expect when they shop with CEF, they will have more choice over how and where they shop – be it online, in store, by phone or through our new catalogue.

“Anybody looking to buy electrical products will be able to get them at their convenience and will have the same consistent experience wherever and whenever they shop at CEF.”

The new CEF catalogue is available to pick up from any of CEF’s 391 stores nationwide. For more information visit

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